The Increasingly trophy cabinet gained two new additions yesterday as the team celebrated winning Best Data-Led Campaign and Best Paid Search Campaign at the 2022 Performance Marketing Awards! Hosted at Grosvenor House, the 16th annual Performance Marketing Awards showcases the industry’s most innovative and groundbreaking campaigns.
Best Data-Led Campaign
Increasingly competed for Best Data-Led Campaign with U.S. Polo Assn. against many of the industry’s renowned and long-standing players. Including Awin with Vodaphone and WeGift, Charlotte Tilbury, LTK with Abercrombie and Fitch, and Performics with Starcom and Domino’s.
U.S. Polo Assn. launched a series of new products across their site in 2021. In order to drive discovery for these newly-launched products, and help the apparel brand drive sustainable and consistent revenue growth, the company turned to Increasingly to display intelligent and hyper-personalised product bundles across their website.
In order to monetise out-of-stock pages, Increasingly also pioneered a new product feature, Dynamic Recommendations, which showcased product recommendations where bundles could not be shown.
Best Paid Search Campaign
Increasingly also won Best Paid Search Campaign with Travis Perkins against Sodexo with Aira, Barclaycard, Incubeta with Nobody’s Child, RocketMill, Mediaworks with Dune London and OmniGov!
Travis Perkins used Increasingly to transform the way it sells to customers in its paid search channel. This meant that it was able to dominate Google search listings, push competitors below the fold, and smash revenue and ROAS targets.
A few words from Co-founder and CEO, Sridar Sharma
After claiming the two wins for Increasingly, Sridar Sharma, co-founder and CEO remarked on the significance of AI-driven Product Bundling, as a strategic part of the overall ecommerce strategy.
“What an absolute joy to be amongst friends again at Performance Marketing Awards last night! It’s so fantastic to win two awards for Best Data-Led Campaign and Best Paid Search Campaign”
“I’d like to reserve a special thanks to the judges for recognising our work with U.S. Polo Assn. and Travis Perkins, our latest success stories. I am so proud of what we have achieved this year and winning these two awards is a testament to the incredible work from each and everyone in the business”
If you’d like to hear more about Increasingly’s Product Bundling technology, please request a demo to find out more.