Travis Perkins

Learn How Travis Perkins Achieved +133% higher ROAS from Google Shopping Campaigns
Travis Perkins is a UK-based building-merchants and home improvement retailer. Operating in a highly competitive sector, with many brands selling similar products. Travis Perkins wanted to increase impression share in Google search results quickly and needed a mechanism to do this without affecting profitability and ROI.
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Results

+11%

in average order value

+133%

higher ROAS (14.4 compared to 6.2)

-53%

in cost per transaction

The team are brilliant to work with! They are always on hand for support and are constantly striving to evolve their technology to boost the customer experience and commercial performance. We’ve seen outstanding increases in revenue & AOV and most importantly we have achieved a significantly higher return on ad spend through Google Shopping ads with product bundles versus our standard campaigns.
Adrian Hobson
Senior Digital Marketing Manager, Travis Perkins