About Increasingly

Increasingly sells product bundles on-site, in-store and in marketing channels. We help customers buy and discover more.


We know people aren’t shopping for a single item, they want to complete a project, a look or a beauty regime. We help customers find everything they need in one go. Our ‘Frequently Bought Together’ tools power shopper convenience while providing a sustainable solution for brands to boost their average order value.

Brands like Samsung, Wickes, bareMinerals and more trust us to power their AOV boosting strategy.

Our Story

Increasingly is an AI powered product bundling platform. Since 2016, we have been working to reinvent cross-selling. We’ve taken inspiration from Amazon bundling and built on that idea.

Today we are the world leading cross selling technology that ambitious and intelligent retailers choose. As a team we are an incredible mix of ecommerce experts, developers, data scientists and machine learning engineers.

Our Team

Sri Sharma

Co-founder & CEO Sri's founded and exited 2 technology companies in digital marketing and ecommerce. He's won awards for growth including Sunday Times Tech Track 100 and studied AI at Singularity University, NASA. Linkedin

Renuka Sajjan

Co-founder & CTO Renuka is a creative technical architect and computer scientist. She has multiple successful scale-ups under her belt. Linkedin

Alastair Kidner

Customer Success Director Alastair has been leading in digital marketing and ecommerce customer management for 10 years. Adding value is his A game. Linkedin

Shreehari Padaki

VP - Algorithms & Optimisation Shree lives and breathes algorithm design. He has a background in computer science and machine learning. Linkedin

Awards we are proud of

Ready to grow your AOV?