With the growth of short-form ‘snackable’ content across platforms like TikTok and Instagram, it is becoming harder than ever to capture consumer attention. Customer expectation is at an all-time high, and research suggests that the average attention span is as short as 8 seconds. And at the same time, we are seeing customers spending more in favour of convenience – think Amazon Prime, Uber Eats, and endless new on-demand services now on the market, all accessible at the click of a button.
Businesses looking to stay ahead of the curve should start thinking about time as a key metric within their digital strategy. We’ve invited an expert panel to discuss exactly this. From optimising for shopper convenience to looking at time as a commodity, we will discuss how businesses can cater to our shorter attention spans, and how to ultimately drive higher-performing experiences.
Learn about key channels and tactics you should be investing in, in order to future-proof your commerce strategy.