Webinar

Optimising sales in an attention deficit era

Speakers

Satish Jayakumar

Satish Jayakumar

Co-founder and COO at Increasingly

Oliver Lees

Oliver Lees

Head of Data at Space48

Mark Tucker

Mark Tucker

Senior Account Executive at Mapp Digital

Tobias Sjödin

Tobias Sjödin

Commercial Director at Metapic

Maria Evrenos

Maria Evrenos

Global Content Manager at Wavemaker

With the growth of short-form ‘snackable’ content across platforms like TikTok and Instagram, it is becoming harder than ever to capture consumer attention. Customer expectation is at an all-time high, and research suggests that the average attention span is as short as 8 seconds. And at the same time, we are seeing customers spending more in favour of convenience – think Amazon Prime, Uber Eats, and endless new on-demand services now on the market, all accessible at the click of a button.

Businesses looking to stay ahead of the curve should start thinking about time as a key metric within their digital strategy. We’ve invited an expert panel to discuss exactly this. From optimising for shopper convenience to looking at time as a commodity, we will discuss how businesses can cater to our shorter attention spans, and how to ultimately drive higher-performing experiences.

Learn about key channels and tactics you should be investing in, in order to future-proof your commerce strategy.

You will learn:

Watch on-demand