As the holiday season comes to a close, we all enter the new year with higher than ever customers expectations. Peak retail periods are historically reliant on dramatic discount strategies that heavily reduce margins and stretch ROI. Technology developments are driving bigger competition between brands, and with so many providers out there it’s difficult to know where to start.

We’re all ready for a year of growth! That’s why we’ve invited our long-standing customer Holly Willis, Ecommerce Manager at OPI to share how she implemented smart on-site merchandising to drive higher AOV without slashing prices.