As the world continues moving toward digital-first buying, the debate is no longer just about selling on-or offline, but rather about where we should be hedging our bets online. Should it be marketplaces? Social commerce? Or your own website?
Selling on marketplaces allows brands to offset delivery demands to third-parties and reap the benefits of testing new markets, without financial commitment. Growing at double the rate of overall e-commerce, 44% of brands are now developing a marketplace model, and more to follow.
However, the benefits of having your own website give retailers access to first-party data that is crucial for optimisation strategies, product development and advertising. ROI and margins are generally much higher. And you have full control.
With the global ecommerce market expected to reach $5.5 trillion by the end of the year, there is a lot to play for! So where should your priorities lie?
Join us for a dynamic debate between Increasingly & Lengow to unpack exactly this!