Stop Making Retail Predictions in an Unpredictable World

Unpredictability is unavoidable and can derail even the best-made plans, as demonstrated in early 2020!  Those who are proactive and take steps toward building agility and flexibility in their marketing and business operations will be the ones that thrive in this unpredictable world of retail. We think it’s time to stop talking about consumer trends […]

How to Capitalise on Your Customers During Amazon Prime Day

Since its 2015 debut, Amazon’s Prime Day has become one of the biggest retail sales events in the e-commerce calendar. Taking place on July 12-13 this year, this is the time to make adjustments to your marketing and on-site strategy to compete against the retail giant in the coming weeks.   Let’s look at three tactics […]

Is Product Bundling the Lifeline Retailers Need to Combat Rising Costs?

2022 is the year of rising costs. The UK is experiencing its highest inflation rate in decades, the cost of living across the world is increasing dramatically, and the growth of the privacy era has pushed advertising into a spiral of rising costs and diminishing returns.  In a challenging climate, how can brands respond in […]

Powering convenience for time-centric customers

It’s no secret that customers are favouring shorter, more engaging online experiences. In 2020, DoorDash made its public debut with one of the biggest IPOs of the year, and other delivery services have followed suit. Customer expectation is at an all-time high, and research suggests that the average attention span is as short as eight […]

How OPI💅🏽 Merchandised Their Way to Higher AOV

Last week, our Customer Success Director, Alastair Kidner, sat down with OPI’s Ecommerce Manager, Holly Willis, to explore how she implemented smart on-site merchandising to drive higher AOV for the beauty brand. In this blog, we unpack some of the key insights discussed.   Adapting to shifts in consumer behaviour With the growth of flexible […]