Guide
How to Tackle Rising Acquisition Costs
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This year UK inflation hit an all-time high of 8%, fuel prices are soaring, and the cost of living is reaching astronomical levels. As a result, we can expect consumers to spend less on non-essential goods and services.
At the same time, with growing investment in emerging platforms, along with crucial privacy and ad targeting updates, the advertising industry is experiencing a shake-up resulting in rising costs and diminishing ROAS.
In this challenging retail climate, how can brands achieve higher margins and better ROI?
We’ve partnered with some of the industry’s key experts to provide you with an exclusive e-book featuring seven actionable tactics and strategies to boost your ROI online.
Insights from
In this guide you will learn
- How to focus on lifetime value and loyalty
- How to power customer advocacy
- The value of focusing on AOV
- Implementing conversion rate optimisation
- The value of marketplaces
- How to diversify your acquisition channels
- Embracing your partnerships for growth