Google announced a new search ranking algorithm designed to judge web pages based on how it thinks users perceive their on-site experience, called Page experience. Set to roll out in the summer (2021).

With all Google updates, this unknown territory can be very concerning for eCommerce players, the potential impacts on search traffic could be hugely detrimental if you don’t prepare properly.

That’s why we put together a step by step guide on what brands and retailers need to do, to optimise product page SERP rankings based on Google’s new Core Web Vital Metrics. Which, for the first time accounts for page speed & user experience.