Exclusive interview with Wickes

Exclusive interview

Exclusive interview with Wickes: The long, short and in-between, key tactics to boost ROI

Paul Canavan

Paul Canavan

Digital Director at Wickes

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How are leading brands maximising opportunities to drive revenue online?

In this exclusive interview, we sat down with Paul Canavan, Digital Director at Wickes – the UK’s leading home improvement retailer – to unpack the latest trends and technology that are shaping the commerce sector, and how to boost revenue online.

Watch on-demand to explore:

  • Insights into Wickes’ ecommerce strategy post-Covid
  • How Wickes caters to mission-driven shoppers
  • How Wickes uses customer data to drive up customer loyalty
  • The value of customer data in delivering frictionless experiences
  • The role of technology in boosting AOV
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