The brand generally used discounts and price reductions to drive conversion which has been successful, however most orders qualify for free shipping which erodes the brands profits and most importantly using discounting as a strategy diminishes their perceived brand value.
The team wanted to test Increasingly’s AI platform to help the customers complete their look by providing enhanced product discovery features, with a target to boost AOV by at least 10%.
more items per order
increase in AOV
of overall site revenue driven