Denby wanted to improve AOV across all devices, specifically on mobile. Mobile was their fastest-growing channel and accounted for 70% of site revenue. They found optimising the customer experience challenging on such a small screen so wanted to test Increasingly’s AI Bundling technology to improve the performance.
Ecommerce Solution of the Year at
the 2020 Retail Systems Awards
increase in AOV
of site revenue
“Increasingly AI has really added value to the Denby business. We have seen AOV increase and bundles now drive a significant portion of site revenue. We are excited about Increasingly’s product roadmap and their drive to add more value to the business! ”