How Denby achieved +50% in AOV

Learn about how Denby achieved +50% in AOV.
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Denby wanted to improve AOV across all devices, specifically on mobile. Mobile was their fastest-growing channel and accounted for 70% of site revenue. They found optimising the customer experience challenging on such a small screen so wanted to test Increasingly’s AI Bundling technology to improve the performance.

Results

Won

Ecommerce Solution of the Year at
the 2020 Retail Systems Awards

+50%

increase in AOV

Drove 29%

of site revenue

“Increasingly AI has really added value to the Denby business. We have seen AOV increase and bundles now drive a significant portion of site revenue. We are excited about Increasingly’s product roadmap and their drive to add more value to the business! ”
Ged Lightfoot
Senior Ecommerce Manager Denby pottery