Inspired by their parent company Travis Perkins, who were already seeing phenomenal results with AI bundling through Increasingly, City Plumbing wanted to test the concept themselves to increase their AOV and drive incremental revenue.
in items per basket
increase in AOV
of overall site revenue driven
“Increasingly have delivered outstanding AOV increases since the start of our partnership, the team have been incredibly pro-active and regularly work with us to optimise performance, the AI technology is extremely impressive and bundling is now a key part of our online strategy”