Learn How City Plumbing Increased AOV by +81%
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Inspired by their parent company Travis Perkins, who were already seeing phenomenal results with AI bundling through Increasingly, City Plumbing wanted to test the concept themselves to increase their AOV and drive incremental revenue.



in items per basket


increase in AOV


of overall site revenue driven
by Increasingly

“Increasingly have delivered outstanding AOV increases since the start of our partnership, the team have been incredibly pro-active and regularly work with us to optimise performance, the AI technology is extremely impressive and bundling is now a key part of our online strategy”
Sophie Collings
Senior Digital Marketing Manager, City Plumbing