Avon was on a major push to grow their direct to customer online channel. They knew that helping customers find everything they need to complete their beauty regime was essential to success.
They wanted to use Increasingly’s AI Bundling to show customers relevant products based on what they were actually looking to buy, with a target to increase AOV by at least 10%.
Results
+1.1
more items purchased per order.
+22%
increase in AOV
+6%
of overall site revenue driven
by Increasingly
“Increasingly are helping our customers find everything they need for their beauty regime. The integration was fast, the results have exceeded our targets and the team is ace! We’ll now be rolling them out to 11 more markets.”
Tony Nesterov
Ecommerce Manager, AVON
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