How OPI💅🏽 Merchandised Their Way to Higher AOV

Last week, our Customer Success Director, Alastair Kidner, sat down with OPI’s Ecommerce Manager, Holly Willis, to explore how she implemented smart on-site merchandising to drive higher AOV for the beauty brand. In this blog, we unpack some of the key insights discussed.   Adapting to shifts in consumer behaviour With the growth of flexible […]