How Wickes Increased AOV by +74%

Wickes wanted to help customers find everything they need to complete their home improvement projects. The team sought to emulate the personalised experience customers received in-store by providing hyper-relevant product merchandising on their digital channels



more items per order


increase in AOV


of overall site revenue driven
by Increasingly

"We’ve been delighted by the Increasingly platform online and by their roadmap. Next, we are moving to use Increasingly into 230 physical stores to drive customer up-selling and cross selling"
Paul Canavan
Multi-channel Director