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Samsung Canada was inspired by other markets who were already seeing a huge ROI from Increasingly’s AI Bundling tool. The Performance Marketing team were keen to emulate this success and test AI Bundling on their channels. The objective was to make it easier for customers to find personalised product combinations, based on their individual needs.
By giving their customers a better online experience they hoped to not only increase revenue, but to also prove the incremental value of the technology.
Results
+20%
uplift in incremental basket revenue
+28%
in items per order
+44%
uplift in accessory sales
“The team has been amazing to work with, they have been extremely proactive and the results have been fantastic. We have achieved +20% in basket revenue and items per basket have increased by 28%! We are really looking forward to launching Increasingly’s Google Shopping product in the coming months”
Rishita Ghosh
Performance Marketing Manager, Samsung
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